Lacoste
Created in 1933 by tennis champion René Lacoste, the crocodile has become one of fashion's most famous logos and a signature of French elegance.
Originally, René Lacoste wanted a line of clothes in which he would feel comfortable playing, while remaining sober and elegant in the image of the gentleman-tennisman.
From fashion to fragrances, LACOSTE has remained true to this vision of natural elegance and a free-spirited attitude to living life as a magnificent sport.
Originally, René Lacoste wanted a line of clothes in which he would feel comfortable playing, while remaining sober and elegant in the image of the gentleman-tennisman.
From fashion to fragrances, LACOSTE has remained true to this vision of natural elegance and a free-spirited attitude to living life as a magnificent sport.
