Armani Emporio Armani Because It's You Eau de Parfum

After creating a fragrance that is an ode to life and happiness, with "Si", the perfumer Giorgio Armani unveils a new elixir for this summer: "Because It's You". A fragrance that seems to promise us passionate love, a life of beauty and sweetness, and gestures towards "us", simply... "Because It's You", the perfumer Giorgio Armani has created. Because it's you", "Because it's us". As if we, for the creator addresses women, were no longer obliged to adorn ourselves with a thousand creams and powders, a thousand clothes and jewels, simply to halo ourselves with a delicate amber scent that translates, in an effluence, what we really are. As if we, finally, were enough. Just "because it's us" is enough to make people laugh, to make them love, to make them dream. And this simplicity, this perfect purification in style and claim are translated into the design of the bottle. We return to fundamentally classic lines, reminiscent of the perfumes of old times. The burning amber of the liquid makes us think that it is a musky treasure, a water charged with intensity. And the cabochon, a small black onyx ball that overhangs the bottle, has a touching, round and simple aspect: of a fine elegance in the perfection of its sphere. Like a pearl loaded with a magic musk, to be offered, without any particular occasion. And when she receives it, astonished, and asking "Why?", it will be time to give it away, and whispering, "But... Because it is you." A carefree and spontaneous fruity floral thanks to a fresh and natural raspberry combined with the sunny sweetness of orange blossom. Femininity blossoms in the heart thanks to a rose absolute and comes to curl up in a cloud of patchouli and white musk. Vanilla, the signature note of these two fragrances, is worked here in a very feminine way: powdery, gourmand and fruity.