Armani Sì Passione Eau de Parfum

Once again, Armani says "yes" to the most precious and powerful emotions. And once again, Cate Blanchett says "yes" to Armani to embody this intense fragrance. "Si Passione" is tinged with a powerful intense red to present a brutal and committed eau de parfum.

In a fruity and powdery concentrate, Armani unfolds its nectar of pure passion.

Not only in its sensual expression as one might think, embodied by a young brunette woman in love. The passion of life, the passion that creates extraordinary destinies. For the occasion, Armani plays the interviewer and asks Cate Blanchett to answer this question: what is the place of passion in your life? The Australian actress answers without surprise that without this force, without this absolute feeling, there would be nothing. No interest, no work, no abandonment.

These themes are central to this hot, electric new fragrance. As if Armani was able to capture the essence of a woman like Cate, the fragrance embodies willpower, independence, a thirst for conquest and experience. It depicts a woman of will and courage, a woman of passion and intensity. The red of this new fragrance recalls the red of a nail polish or lipstick of these models of femininity of the 20s. Totally iconic, we can easily imagine a femme fatale with a real character behind it. A woman autonomous, strong, surprising.

A true ode to modern femininity and fully anchored in its time, "Si Passione" is, according to its creator, a real odeSi Passione" is, according to its creator, a tribute to this femininity, a mixture of grace, strength and independence.