Paco Rabanne Pure XS Eau de Toilette
PURE XS, the new men's fragrance of pure excess
As low as
€75.60
Details
The sin has its perfume, the excess also. Pure XS, is a composition that fully assumes its erotic and sensual dimension. From the advertising to the composition of the perfume, through its name "XS" as "Excess", this fragrance proposes through the senses a journey to particularly mystical horizons.
Playing on the codes of original sin through its advertising, where we clearly see the painting of La Grande Odalisque revisited, this new proposal of Paco Rabanne goes very far. Excessively far. This painting itself illustrates what was called "a harem chambermaid"... And on the version presented in the Pure XS ad, she has a coiled snake against her side. Both a phallic symbol and a symbol of "evil", this snake, associated with a naked woman, is often used to show the first sin... Which is very lightly attributed to the woman.
And what is it? Nothing less than a metaphor for the carnal act. In the spot, this painting is in a bathroom, where a man undresses under the eyes and the emotions of a crowd of women hidden behind the walls. They watch him and taste by proxy a fruit that they cannot physically have.
Pure XS perfume bases its fragrance on a very biblical element too: myrrh, offered to kings and Christ in the old texts. Coincidence? No, precisely, Paco Rabanne makes the unknown a king of the ladies, and offers men wearing this fragrance the opportunity to embody it in the space of a spray.
More Information
| Composition | Pairing Very-Fresh Ginger/Very-Hot Vanilla |
|---|---|
| Olfactory family | Orientalisch frisch-brennend |
Paco Rabanne
Clearly a creator of daring, Paco Rabane reminds us that Art is not just about copying. And rather than repeating the same Haute-Couture creations or fragrances over and over again, he experiments! Let's leave fashion aside and take a closer look at his fragrances: each one, whether for men or women, has a very specific olfactory universe, a bottle that reflects the sensory intention behind it, and a quasi-oniric world to wrap it all up in. One Million", for example, has nothing in common with "Invictus". The former is an essence of wealth, playing on the codes of opulence, eager to portray the image of a successful rich man, and so it slips into a case in the shape of a gold ingot (a first in the field). The second, with its trophy-shaped packaging, is based on the idea of power, competition and gladiatorial combat. And this sense of staging and aesthetics is mirrored in the women's ranges. Rather than offering similar bottles and fragrances, Paco Rabane takes the time to design its lines and experiment with scents. And the result is unmistakable: fragrances that are systematically unique, aimed at specific people.
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