Cerruti

For men, there are iconic brands above all else. Cerruti is one of them. Not just because it creates Italian suits of excellent cut... No. Cerruti is known because it dressed Al Pacino in Scarface.

Dignity, elegance and fantasy, a touch of danger, ingenuity and impudence. Raw, almost uncontrollable power, bottled with French refinement. This is what the Cerruti perfumer is all about, when he unveils fragrances associated with names like Thomas Dutronc and Marc Lavoine.

Cerruti is a sober brand, which knows perfectly well that quality and beauty have nothing to do with baroque exuberance of cut, or overly vulgar and flaunting scents. Whether for its clothes or its range of fragrances, the house practices simplicity, a return to its roots: beautiful cuts, beautiful notes.

It's a philosophy, after all, typical of designers, who like to think of the lines of a product as a whole, with a perfect finish on closer inspection. Here, Cerruti's perfume is uncluttered, with notes that emerge clearly in a ballet that is in no way pretentious. It's pure, with a strong, authentic personality.

These are sunny, lively fragrances that like to anchor themselves in an almost assertive timelessness. Perfume doesn't need more. Neither does class.