Valentino Voce Viva Eau de Parfum

Discover VOCE VIVA, the new women's fragrance from Valentino, the brand that is Color, Cool, Couture, and Roman in essence.

VOCE VIVA creates an unprecedented parallel between perfume and the sound of the voice, because both are personal, intimate and leave a trace. Your voice is unique, so is your perfume.
Both leave an invisible but memorable trail, they are immediately recognizable and compose the unique signature of a woman.

The fragrance: a woody floral designed as a radiant bouquet of white flowers, sparkling at the top thanks to Italian bergamot, made powerful and addictive by vanilla and the unexpected accord of crystal mousse, played in overdose.

The bottle of VOCE VIVA is an embodiment of the Valentino brand's values of disruption and femininity. On two of its sides, the glass bottle reveals an inlaid "rockstud", drawing, when viewed from the front, the silhouette of a female body. The iconic "rockstud" is also found on the cap, combined with a touch of vibrant red.

The Story: VOCE VIVA by VALENTINO was born from a simple question: "What if a fragrance could evoke more than just a smell?"
Imagined as a voice to spread a message around the world and touch hearts, VOCE VIVA invites everyone to speak up and inspire others.

With Lady Gaga as its ambassador, VOCE VIVA celebrates the voice, one of the most intimate senses, but goes beyond that by expressing the House's values of inclusiveness and individuality. The voice of a generation, Lady Gaga has inspired millions of people around the world for over a decade. With VALENTINO, the singer shares more than her Italian heritage: she is the embodiment of respect for all individualities and shares the same values as those of the House of Valentino.