Diesel Fuel for Life pour Lui Eau de Toilette

"Are you alive?" the ad asks. This is the question asked by Fuel For Fiel, the fragrance that Diesel wanted as an elixir, a fuel for dynamism, audacity, courage and curiosity.

Clearly aimed at adventurous, adventurous men who like to live their lives to the fullest, Fuel For Life is an innovative fragrance offering a bold olfactory family for men: fern and powder. A very retro mix, a surprising balance between masculinity and delicacy. It is a fragrance full of temperament that shakes up the codes of a fashion and a world that is far too aseptic in the eyes of Diesel.

And the brand has a lot of fun with it, Fuel For Life is represented by men coming out - at the time of its creation - of the classic beauty shackles of models. With Diesel, men have beards, mature expressive faces, and hairy torsos, cut with a knife and no longer swollen and oiled.

Men with a more atypical physique, men with character, and with a clearly asserted personality.

And that's the whole idea behind this perfume: "Are you alive?" is a question we all have to ask ourselves one day, and it's this question that makes the difference between the good citizen in a suit, who goes on and on with the metro-busy-sleepy routine, and the free explorer made drunk by the delights of a life.

Made drunk with existence.