Giorgio Armani

The embodiment of Italian elegance and refinement, Giorgio Armani is known worldwide not only as a fashion house, but also as a perfumer. Armani knows how to dress men and women perfectly, and makes it a point of honor to offer fragrances that match their clothes.

For men, we're in the purest tradition of Armani suits: the fragrances feature clean lines that are fresh, marine and virile. Simple when you name the individual notes, but deep and bewitching when you can smell them. Armani boldly uses cascalone, rarely used in perfumery, to articulate its flagship men's fragrance: "Acqua Di Gio". And that's the hallmark of this house: going where others dare not.

This slightly mischievous idea can be found in greater detail in the women's department. With "Si", Armani's fragrance for women, the designer has fun shaking up the codes and injunctions imposed on them. This fragrance is about asserting freedom, the right to be and, above all, the right to say "yes" to all pleasures. Floral and intoxicating thanks to freesia and blackcurrant liqueur, "Si" is the second facet of Giorgio Armani the perfumer: a delicate, sensual facet, an alcohol of life.

Playing heavily on the senses, even more than a usual perfume designer, Armani truly invites us to discover unusual scents, orchestrated in a modern and disconcerting ballet.