Prada
Constantly exploring and reinventing, Prada questions perspectives and the status quo to serve as a trailblazer and pioneer, through a quest for uncompromising quality, radical elegance, intellectual purity and creative freedom to experiment. Questioning aesthetic conventions, conceiving new and avant-garde ideas, reconciling creativity and innovation is at the heart of Prada. At each fashion show, an event is born of the contradiction between emotion and reflection, the known and the unknown, harmony and the unusual. Prada fragrances apply the same method, an alchemy that confronts, combines and transforms to create the olfactory spirit of contemporary luxury.
